Blog
Notes on privacy-first analytics, compliance, and what we're building.
August 21, 2026
The Ghost Town in Your Dashboard: Why GA4 and Clarity Fail on Privacy-First Browsers
Brave, Firefox, uBlock Origin, and cookie-reject clicks are silently erasing 30-50% of your traffic from GA4 and Microsoft Clarity — here's why legacy tracking breaks, and what a cookieless setup does differently.
August 20, 2026
What Happens When You Accept or Reject Cookies?
A breakdown of what actually fires when you click Accept or Reject on a cookie banner - and the one thing neither button controls.
July 31, 2026
What's new: 4 more SDKs, funnels, traffic alerts, and city-level geo
React Native, Swift, Kotlin, and Node.js SDKs are live, alongside cross-app funnels, automated traffic alerts, self-hosted city-level geolocation, and outbound webhooks.
July 28, 2026
The DPDP Act 2023 and what it means for your analytics stack
What India's Digital Personal Data Protection Act actually requires, and why most analytics tools were built before it existed.
July 28, 2026
GA4 vs Mitr: a practical comparison
How Google Analytics 4 and Mitr differ on cookies, consent, sampling, and pricing — for teams deciding what to use.
July 28, 2026
Why we built analytics without cookies
A look at the Mayabheda Privacy Proof — the client-side hashing and daily-rotating salted HMAC pipeline behind Mitr's cookie-free tracking.