Funnels

A funnel is a saved sequence of steps — pages visited or custom events fired — that shows how many visitors made it from step 1 to the end, and exactly where the rest dropped off. Unlike most privacy-first analytics tools, Mitr's funnels can span more than one connected app in your workspace, so a step on your marketing site and a step inside your Flutter app can be part of the same funnel.

What it's for

• Signup-to-activation. Step 1: visited /pricing. Step 2: signup_completed event. Step 3: onboarding_finished event inside your app. See the conversion rate and drop-off at each stage.
• Cross-app journeys. A visitor reads your website, then converts inside your Flutter app days later. Because both are connected apps in the same workspace, a funnel step can require either — as long as the visitor was identified (see below).
• Checkout drop-off. /cart → checkout_started → purchase_completed, to see exactly which step is losing people.

How a step is defined

Each step matches on exactly one of:

• path — an exact page path, e.g. /pricing
• event_type — an exact custom event name, e.g. purchase_completed

There's no regex or wildcard matching in v1 — steps match exactly, which keeps funnel definitions predictable and fast to compute. A step can optionally be pinned to one specific connected app, or left open to match that step in any app in the workspace.

Cross-app steps and anonymous visitors

Funnel steps are evaluated by matching the same visitor's hashed identifier (user_hash) across events. For an anonymous visitor, that hash is scoped to a single connected app by design — the same privacy boundary documented on /trust — so a funnel step can only correlate across apps for visitors who called identify() and have cross-app identity enabled for the workspace. A purely anonymous cross-app funnel isn't possible, and isn't meant to be: that's the same anonymity guarantee, not a limitation specific to funnels.

Setting one up

From the dashboard: Funnels → New funnel. Name it, add steps in order, and save. Results are computed live over whatever date range you select — there's no waiting for a scheduled report.

Ready-to-use templates

Clicking New funnel now offers a template picker before the blank editor — a shortcut past the "which steps do I even need" question, not a replacement for the editor. Every template pre-fills step labels and a plausible event name, which apps they likely belong to, and is fully editable before you save.

The email-campaign template is listed but not selectable yet — it needs a recipient-identity feature we haven't shipped, so a customer can't pick it and get a funnel that silently shows zero conversions. It'll unlock without you doing anything once that ships.

API

Any team member in your workspace can create, view, edit, or delete a funnel — a funnel is just a saved analytics view, the same trust level as viewing the dashboard itself.

Example results shape

{
  "steps": [
    { "label": "Visited pricing", "enteredCount": 4200,
      "convertedCount": 4200, "conversionRate": 1.0,
      "dropOffFromPrevious": 0 },
    { "label": "Signed up", "enteredCount": 4200,
      "convertedCount": 860, "conversionRate": 0.205,
      "dropOffFromPrevious": 3340 },
    { "label": "Finished onboarding", "enteredCount": 860,
      "convertedCount": 611, "conversionRate": 0.710,
      "dropOffFromPrevious": 249 }
  ]
}